7 Best AI Social Media Tools of 2024 (Ranked)

Picture a social media manager juggling five different accounts.

This social media manager’s day seems to revolve around creating content and posting (at random times) of the day.

Their phone is always buzzing with notifications – all day, every day, non stop.

It feels like a never-ending cycle of burnout.

But what if an AI tool could handle all that?

Welcome to the future of social media management!

Today, AI in social media is not just a luxury – it’s a necessity.

In this post, I’ll share the best AI social media tools to save you time and boost your social media game.

What Are The Best AI Social Media Tools?

Here are the best AI social media tools.

1. SocialBu

SocialBu isn’t just another social media scheduling tool.

It’s an AI-powered platform that simplifies social media management across all channels.

Whether it’s captions, writing posts, or even creating similar posts to your top performing one, this tool can do it all.

Once you’ve created your social media content, SocialBu steps in to help create eye-catching promotional material.

You can then use its AI-powered content creation and smart scheduling features to spread the word about your brand.

Say goodbye to multiple social media apps or stressing over what to post next.

Features:

• Collaborative Workspace: Work seamlessly with your team to create, edit, and finalize content.
• Automated Social Media Scheduling: Schedule and automate your posts across multiple platforms to keep your brand’s buzz alive without lifting a finger.
• Advanced Analytics: Get deep insights into how your posts are performing, engagement levels, reach, and which hashtags are hitting the mark.
• Social Media Monitoring: Monitor conversations, track keywords, and see how your brand is doing online in real time.

Pros:

• AI-Assisted Content Creation: Save loads of time and boost content quality with AI-generated captions and post suggestions that fit your brand’s vibe.
• Cross-Platform Management: Manage all your social media accounts from one sleek dashboard, making your promotional efforts effortless.
• Flexible Automation: Customize your workflow with RSS management and webhook integrations tailored to your social media needs.

Cons:

• Learning Curve: New users will need time to explore and master all the AI-powered features.

2. Sprout Social

Sprout Social can revolutionize your social media strategy.

G2 Reviews recognized it as the #1 Best Overall Software Product for 2024.

It’s also the go-to choice for over 30,000 leading brands and organizations.

As a social media manager, you can use Sprout Social to improve content promotion and engage with your audience – across multiple platforms.

The platform’s advanced AI and Machine Learning capabilities use precise data to help you make decisions.

This data ensures your content hits the right audience at the right time.

You can also start with a free trial to explore Sprout Social’s features.

Features:

• Unified Platform: Handle all your social media accounts from one dashboard. Platforms include Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and Pinterest.
• AI-Powered Insights: Use cutting-edge AI and ML technology to stay ahead of your competitors.
• Advanced Analytics: Receive detailed, customizable insights tailored to your social media performance.
• Custom Reports: Generate and share reports that align with your brand’s goals and keep stakeholders informed.

Pros:

• AI-Driven Strategy: Make data-driven decisions that enhance your social media performance.
• Scalability: Perfect for all sizes, from small businesses to large corporations.
• Continuous Innovation: You get regular updates and new features that are frequently released.

Cons:

• Pricing: While offering great value on its free trial, the advanced features come with higher-tier plans, which might concern smaller businesses or individual creators.

3. VistaSocial

When you’ve poured your heart into creating great social media content, you want the right people to see it.

VistaSocial can take over to ensure your creation reaches the masses.

The platform excels with its AI-assisted scheduling and content generation features.

This means that promoting your brand across various platforms becomes effortless.

Even better, the more you use VistaSocial, the smarter its AI becomes.

It will also learn your brand’s unique needs and continually refine its recommendations and assistance.

Features:

• AI-Powered Listening: Stay ahead of the curve with advanced social listening tools informing you about industry trends and audience sentiment.
• Comprehensive Publishing Suite: Plan and preview all your posts from a single, easy-to-use dashboard.
• AI-Generated Captions: Running out of creative juice? Let the AI whip up engaging captions for your promotional posts quickly.
• Engagement Management: This tool allows you to manage all your social media interactions in one place.
• Link in Bio: Create stunning, customizable landing pages to drive traffic from social networks.

Pros:

• AI-Powered Efficiency: Save time and boost your results with AI-assisted scheduling, caption generation, and social listening.
• Scalability: Start for free and scale up as your brand grows, with paid plans offering advanced features.
• User-Friendly Interface: No tech skills? No problem. It’s designed to be accessible to everyone.
• 24/7 Customer Support: Help is always available, with comprehensive support options, including email, social media, and a detailed help center.

Cons:

• Feature Limitations on Free Plan: Advanced AI features are reserved for the paid plans.

4. Audiense

Understanding your audience is crucial in any market.

What if you could gain deep insights that can transform how you promote and grow your social media presence?

That’s the power of Audiense.

This tool helps you understand your audience on a whole new level by leveraging advanced data analysis and machine learning.

Through such understanding, you can craft content and promotional strategies that truly resonate.

This platform also has comprehensive audience segmentation and social intelligence features.

After understanding your audience, you can create both content and promotions that resonate with your people.

Features:

• Advanced Audience Segmentation: Discover social consumer segments based on real behavior, not just what they say about themselves.
• Multi-faceted Audience Discovery: Identify niche groups using various criteria like content engagement, brand connections, and recent activity.
• Social Intelligence Reports: Gain deep insights into your audience’s interests, behaviors, and influences.
• Audiense Connect: Engage with your audience effectively using listening and community-building tools.
• Influencer Identification: Find key influencers within your niche to collaborate with or target for brand promotion potentially.

Pros:

• Deep Audience Understanding: Gain rich, behavior-based insights beyond surface-level demographics.
• Versatile Segmentation: Create highly specific audience groups to tailor your promotional efforts.
• Actionable Intelligence: Turn social data into practical content creation and marketing strategies.

Cons:

• Potential Information Overload: The wealth of data provided might be overwhelming for smaller teams or individual creators.

5. Buffer

Buffer is an all-in-one social media toolkit to help your business grow an audience effectively.

It offers a powerful and intuitive platform to streamline your social media management and content distribution.

For social media managers eager to amplify their reach, this should be music to their ears.

With its AI-powered features and user-friendly interface, Buffer makes creating, scheduling, and analyzing your social media presence a breeze.

The best part?

This platform ensures your content hits the right audience (at just the right time).

Buffer’s analytics and team collaboration features can also help fine-tune your promotional strategy.

Features:

• Smart Content Creation: Transform your content highlights into engaging posts tailored for each social platform.
• Fresh Ideas On Demand: With a library of content ideas, you’ll never run out of inspiration.
• Optimal Scheduling: Automatically share your content at the best times to maximize engagement, complete with AI-suggested hashtags to broaden your reach.
• Analytics Dashboard: Keep tabs on your social media performance with comprehensive reports, giving insights into what resonates with your audience.
• Team Collaboration: Simplify your workflow with permission levels and approval flows, which is ideal for brands with multiple team members.
• Mobile App: Handle your social media on the go with Buffer’s handy mobile application.

Pros:

• User-Friendly Interface: Buffer’s intuitive design means social media managers of all tech levels can manage their accounts like pros.
• Time-Saving Automation: Automatic posting and scheduling can save you anywhere from 20 to 60 monthly hours on social media tasks.
• Affordable Pricing: With competitive pricing options, Buffer suits individual creators and larger marketing teams.

Cons:

• Limited Advanced Features: While Buffer nails the essentials, it may lack some of the more advanced features in enterprise-level tools.

6. Brand24

Brand24 is a social listening platform at heart.

It gives businesses deep insights into online conversations happening across various digital channels.

By monitoring 25 million online sources in real time, Brand24 helps social media managers stay ahead of the curve.

With this data, they can make smart decisions based on:

• what the audience says and
• industry trends.

Imagine you’ve just launched a new social media campaign.

Brand24 steps in to help you see how your content is being received and discussed online.

Its robust monitoring and analysis features make tracking mentions, gauging sentiment, and identifying key influencers a breeze.

The result is a social media strategy that hits the right notes with your audience.

Features:

• Real-Time Monitoring: Instantly track mentions of your brand across social media, news sites, blogs, forums, and more.
• Sentiment Analysis: Break down mentions into positive, negative, or neutral to understand how your audience feels about your content.
• Hashtag Tracking: Monitor the performance of your brand-related hashtags, including their reach, engagement, and number of mentions.
• Custom Alerts: Get notifications for specific keywords or trends that matter to your brand.

Pros:

• Data Visualization: Access clear charts and graphs to quickly analyze your online performance.
• API Access: Integrate Brand24 data with other tools in your social media and marketing workflow.
• Competitive Analysis: Benchmark your brand’s performance against competitors in your niche.
• Real-Time Alerts: Instantly stay on top of emerging trends or issues related to your brand.

Cons:

• Limited Historical Data: The focus is primarily on real-time and recent data, which might limit long-term trend analysis.
• Language Limitations: While supporting multiple languages, some advanced features might work best with English content.

7. Ocoya

Are you starting to work on a new social media campaign?

Or maybe you just finished creating content and want to promote it across platforms – without breaking a sweat?

Ocoya can help with both.

Combining the functionality of tools like ChatGPT, Canva and Hootsuite, it uses AI to bring you the pros of all these tools.

All this makes it the ultimate social media command center with AI superpowers.

Features:

• AI Content Generation: Craft top-notch marketing text for social media and blogs in 26 languages
• Smart Scheduling: Schedule content for the best times, planning years ahead if needed.
• Visual Content Creation: Access many customizable image and video templates with AI-powered design tools.
• Automation: Automate your reporting and get AI-driven recommendations on performance and reach.
• Multilingual Support: Reach international audiences by generating content in 26 languages.
• AI-Powered Analytics: Get insights into your social media performance with automated reports and AI suggestions.

Pros:

• All-in-One Solution: Combine content creation, scheduling, and design tools in one place, eliminating the need for multiple tools.
• Time-Saving AI Features: AI can be used for content generation and design, drastically reducing the time spent on content creation.
• Visual Content Creation: Produce professional graphics and videos without needing advanced design skills or separate software.

Cons:

• Over-Reliance on AI: While convenient, AI-generated content might need some human touch to maintain authenticity and brand voice.

Types Of AI Social Media Tools

There are different types of AI social media tools.

The following are the most common types of tools that can help you reach more people without spending all day creating content:

• Content Idea Generators: When your mind is as blank as your new document, these tools can spark creativity. They analyze trends and popular content to suggest fresh ideas tailored to your niche.
• Scheduling Wizards: Imagine setting up your posts for the week (or even the month) in one go. These tools let you schedule posts across multiple platforms, ensuring your content goes live at the perfect time – even when you’re busy with other tasks.
• Analytics Tools: Understanding your social media performance can be a lengthy task, but not with the right tools. They turn complex data into simple, actionable insights.
• Engagement Enhancers: Keeping your audience engaged can be a full-time job. The right tools help you build interactive elements to stay in touch with followers in real-time. For example, chatbots are a great way to provide instant responses and maintain engagement.
• Influencer Matchmakers: Are you looking to collaborate with influencers? These tools analyze potential collaborators’ reach, engagement, and audience demographics to ensure a perfect match.

What Tool Do You Really Need?

Before choosing the right tool, you need to figure one thing out:

What’s currently giving you the biggest headache in your social media world?

Is it:

• coming up with fresh content ideas?
• keeping up with posting schedules across multiple platforms?
• making sense of all those analytics?

If you’re usually staring at a blank screen, look for an AI tool that’s great at brainstorming content ideas.

These tools can be a lifesaver when writer’s block hits.

If you find yourself frantically posting at odd hours to keep your social media presence alive, a tool with robust scheduling features might be your new best friend.

These tools make setting up a whole month’s worth of posts (in one go) a reality.

And for those of you who break out in a cold sweat at the mention of engagement rates and reach…

…there are AI tools out there that can turn those scary numbers into beautiful, easy-to-understand charts.

Considering what tools you need (and which you don’t) will save you a lot of unnecessary work.

Conclusion

Managing social media without AI tools is like rowing a boat with one oar.

Despite the effort you put in, you won’t get far.

The right AI tools can save you time, boost your engagement, and simplify your job.

All of the above tools can help you set yourself up for success.

Remember, AI in social media isn’t just a luxury anymore—it’s a necessity.

Further reading on AdamEnfroy.com: Diving into the world of AI-driven marketing?

Check out the best AI marketing tools to automate your business.

You might also be interested in exploring various AI content platforms.

For those looking to understand AI marketing more deeply, here’s a guide on what AI marketing is, along with tools and examples.

Additionally, if content scheduling is on your radar, you’ll find the best AI content scheduling software particularly useful.

Finally, for those involved in affiliate marketing, discovering the top AI tools for boosting sales can provide significant advantages.